Obagi believes skin care is about more than “correcting” or even “preventing” it’s about unleashing your skin’s full potential. Innovation is everywhere, the key is to look in the right places. Obagi's philosophy is to meticulously develop transformational products and rigorously test them to ensure every face is cared for, everywhere.
The Innovation
At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Knowing how the skin works at the cellular level enables Obagi to systematically approach every opportunity to make a positive impact and support healthy, optimal performance.
Developing transformational products with unparalleled results requires both a relentless focus on the essential skin proteins that diminish with aging as well as attention to those proteins that accumulate and prevent otherwise healthy skin from looking youthful. Such approach ensures Obagi's skincare advances work in multi-faceted ways to support skin health.
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The Process
The rigorous product development process leaves no stone left unturned. No detail is too small when it comes to product formulation. The Obagi R&D team pours over thousands of ingredients to find the most efficacious ones, then reviews each and every form of these ingredients to identify the highest quality, most bio-available form. They don’t stop there: the team works further to optimise key ingredient concentrations as well as pH to be confident Obagi products can deliver the results you can see and feel.
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The Standards
Genuine Obagi - Obagi is committed to set and uphold the highest product testing standards at every stage of the development process from pre-clinical evaluation to consumer preference and usage studies. The three tenets of Obagi's product standards are Integrity, Safety and Efficacy, and every Obagi product must pass through this battery of tests before it is introduced to consumers. The Integrity testing confirms every drop of product is identical to the next and meets the quality standards for stability, so you can trust each bottle will work as promised.
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